https://ayeshaather.com/home daily 1.0 2025-01-20 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/7f8002df-b4fa-4482-ae2a-fb2972ac7405/unnamed.jpg https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1622221327598-SIYQUTDXP2W5E9CZX8CS/Screen+Shot+2021-05-28+at+12.01.57+PM.png https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/b78492cf-5c90-4f37-99e3-b44bc9596d10/univar+logo.png https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/75ff597c-e243-4320-8548-3a8a51d7691f/IterateUXFoun-20230512-130141.jpg https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1622221327598-SIYQUTDXP2W5E9CZX8CS/Screen+Shot+2021-05-28+at+12.01.57+PM.png https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/a0d99370-2897-4253-bea5-d57e9a8062cb/Brookfield_Properties_logo.png https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/6e5cac5d-3bf5-4813-b38a-e335852f7c93/Screenshot+2023-08-11+at+3.16.36+PM.png https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1622221327598-SIYQUTDXP2W5E9CZX8CS/Screen+Shot+2021-05-28+at+12.01.57+PM.png https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1622221327598-SIYQUTDXP2W5E9CZX8CS/Screen+Shot+2021-05-28+at+12.01.57+PM.png https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/8023231b-f500-44cc-89dd-15989a4fd747/Disney_wordmark.svg.png https://ayeshaather.com/spotivitydraft daily 0.75 2020-07-24 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592886343811-DPXTU65ZMM029ISRQNHF/Minimal+iMac+Pro+%28Mockuuups+Studio%29.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593022250252-IWSY4DZPDSE0UZSOZAVT/Frame+16.jpg Spotivity1st draft This allowed us to define our scope. The dashboard would not be our focus, rather everything leading to it. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592889297481-KB284PSXEYQYQN81VPBC/Insight+5.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592849317693-S37V00TH4IRIYTXFNTBR/Group+46.jpg Spotivity1st draft 2-Sides in 1: Platforms such as OpenTable have a visual representation of the two audiences on the platform and guided users to choose one of the pathways to start their journey in that role. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592888148174-S810T7ZK0ACIQKWSETTL/Insight.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592848872676-SNME4GCPJ9OE3SO4L53G/demo.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592849581357-V6TPYC97NV8ZU539X9K2/Screen+Shot+2020-06-16+at+12.17+1.jpg Spotivity1st draft Our client emphasized the focus on this internal Dashboard. We would later discover a shift from this assumption. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592888892648-V0LDK17SJFS3RS86B8IM/Insight+4.1.jpg Spotivity1st draft further enforcing why the Dashboard would NOT be in our scope. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592889904493-EDCCZ2NIAX38WAC1K04L/Design+Principles.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592886639316-LS3WN32OZSROJ36FC7QB/Screen+Shot+2020-06-16+at+12.52.04+AM.png Spotivity1st draft - “What is your first impression of this home page?” https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592887492361-6S119FPQU9UFI4EFPLWE/Group%2B489.jpg Spotivity1st draft - Value Proposition Hierarchy: Value Proposition Hierachy: Platforms such as Airbnb, use minimal hierachy to convey their value proposition, this gradually conveying useful information, while avoiding information overload. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593027097580-T3AV0YSR5ON1J7NFT4LX/image-asset.jpeg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592888400933-IL168Z7PZJAUE064QCDF/insight2.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593029360271-7XCZEHUUUARGVJKA7LC9/Frame+6-3.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592320809846-GCFT32XCZZYLTUBGIVPW/Screen+Shot+2020-06-16+at+10.20.00+AM.png Spotivity1st draft - “How likely or unlikely would your agency use a platform like Spotivity?” https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1594761377435-5VZVJZ14GAHK7Y4AKF4L/Charretes.jpg Spotivity1st draft We conducted several workshops to evaluate the final design This was from a series of Charrettes. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592890442515-Z7Z3K45KBGT4V8MD8U42/ideation.jpg Spotivity1st draft These were the components that tested well during concept testing in desirability and usability. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593462336826-323AZX86IHUXC4ZEX5JH/Usability+Testing+Outcomes.jpg Spotivity1st draft https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592891358916-838BM85V4F5DAA33LZNP/Agency+Homepage.jpg Spotivity1st draft This was our Agency Homepage Mid-Fi. We prioritized exemplifying a dual sided marketplace, dividing navigation by agency identity and separating pricing. Thus allowing users to understand Spotivity’s Value Prop BEFORE they were recommend to buy. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592891413514-OTHF5PLUHF5WYU57J9IP/Pricing+Page.jpg Spotivity1st draft For the Pricing page Mid- Fi, we included a plan assessment feature to allow users to further understand plans, and find a suitable one for their agency’s goals. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592326786366-B0D3CBYELZ7J7WDHHV75/Concept+A.jpg Spotivity1st draft Concept A | Organized Hierarchy: This concept incorporate a distinction of the dual sided by Seamless Guidance. A button at the top right leads users to the Agency side. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592326948733-H4B16SUDGKM2OY7DA35I/Concept+B.jpg Spotivity1st draft Concept B | Navigation by Identity: This concept attempts to provide a solution by honoring Agency Identity in allowing agencies to navigate the website according to their identity. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1592326947859-6ZG6LYZWHQ2SEV06UCBI/Concept+C.jpg Spotivity1st draft Concept C | Step by Step Onboarding: This concept amplifies Seamless Guidance by integrating the entire onboarding process through guided navigation. https://ayeshaather.com/about-me daily 0.75 2025-01-10 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1668015165867-W5JPIIQHGW280IK4U5B0/unsplash-image-jF946mh5QrA.jpg https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/4bf0e953-e3e5-4ddd-8dc3-78cb25c6b905/AfterlightImage+2.JPG https://ayeshaather.com/therefugeinme daily 0.75 2020-07-24 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595364939081-D2PGKJZTNXVATBHAQ4H5/16402677_10158158495170483_8163765122663830827_o.jpg The Refuge In Me https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593552723193-TSSZZ4R4LDKNNF8AQ1C0/THE+REFUGE+IN+ME_+Geneva+2017.jpg The Refuge In Me Working with local professionals, we explored refugees in Switzerland as they await their status. We discovered they are unable to work or study except attend volunteer-led French classes, so their lives become very repetitive and merely rampant with uncertainty. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593552786721-YQM9QSY4GH65RKJAWOO3/THE+REFUGE+IN+ME_+Geneva+2017-2.jpg The Refuge In Me I also worked as a translator during our sessions, primarily with one individual. His name is Jamshid and he is a refugee from Afghanistan. Jamshid would speak to me in Urdu, and then he would translate for the rest of the group which consisted of many Afghans, in Farsi. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593552786681-XMQH3QPYI2AOHV0RQ2IY/THE+REFUGE+IN+ME_+Geneva+2017-3.jpg The Refuge In Me Working with local non-profit WHA, we decided to hold workshops with refugees that had settled in the local area of Bellevue. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593552786677-BKNT0IIICUUU7WJAHI2T/THE+REFUGE+IN+ME_+Geneva+2017-4.jpg The Refuge In Me We also met Ibraheem, a former engineer from Iraq. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593553161507-PX4L872ZHSPASLI38RSS/THE+REFUGE+IN+ME_+Geneva+2017-5.jpg The Refuge In Me I also had the opportunity to visit the living quarters of these refugees. Currently, the male refugees live in underground bunkers created during World War II, that had remained empty. I was given permission by the organization to interview and experience their lives right in their living space. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593553162142-I1J19LB3XI0IQV46AX4P/THE+REFUGE+IN+ME_+Geneva+2017-6.jpg The Refuge In Me Refugees in Geneva can get funding to get their own rooms, sometimes even their own apartments. The problem is you need to have connections or know French or English. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593553162131-YZ0Z75JILPGE220478HW/THE+REFUGE+IN+ME_+Geneva+2017-7.jpg The Refuge In Me Refugees in Geneva must endure a long process until they receive their legal residence. The process can take anywhere between 1-2 years. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1593553162125-LE0O0GHDWOY3TGMSRBAA/THE+REFUGE+IN+ME_+Geneva+2017-8.jpg The Refuge In Me Families and children refugees live in large communal housing across areas of Geneva. They hold community events to engage and immerse, especially the children into the language and culture of Geneva. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1594071642628-YOFH4DPL4DV0Y3G0MCXB/THE+REFUGE+IN+ME_+Geneva+2017-13.jpg The Refuge In Me Our goal became to design a program to give refugees a productive activity in which we could a) teach them skills and b) assist in their integration with the larger community. Leveraging multimedia tools, translation devices and photography we supported our participants in creating their own work, telling their own stories. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1594069537256-4F8UJHHAFPHOLJ45GB0K/THE+REFUGE+IN+ME_+Geneva+2017-11.jpg The Refuge In Me We decided to teach them photojournalism and art because it transcends language. Thus we could share their stories with the greater community alongside teaching them them new technology. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1594069537401-6D13B7SU0JB89DUDPUOI/THE+REFUGE+IN+ME_+Geneva+2017-12.jpg The Refuge In Me https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1594071642618-VMS5QG1385GT60CTUUQN/THE+REFUGE+IN+ME_+Geneva+2017-14.jpg The Refuge In Me The Outcome: We exhibited our work at an annual event we named 'From Home to Home' We united with the local community, university, and non-profit to engage refugees and display their work. https://ayeshaather.com/goodhood daily 0.75 2020-07-24 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1594920717292-ATDEYL1QZK05SU3N0RYW/image-asset.png GoodHood https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595005223532-921X8S0PFV2ZCQEIC2EU/Screen+Shot+2020-07-17+at+12.00.05+PM.png GoodHood Exploring secondary sources, we identified opportunities, gaps and trends. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595008426067-OOUYCK90ZA7ZH5B1C87Z/Competitors.jpg GoodHood https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595008248848-Y6Z8HGXSZAI3GKA2XAND/image-asset.jpeg GoodHood The matrix above presents the platforms that incorporate all aspects of the home service provider process: from searching, reviewing, communicating, tracking projects, and payment, in contrast to those that only integrate single or few aspects. This allowed us to evaluate the client demand of an ‘all-in-one’ platform. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595104202196-EUI2Y2FH90HGDI240IBN/Screen+Shot+2020-07-18+at+3.29.41+PM.png GoodHood Through several rounds in Miro of Affinity Diagramming with qualitative insights we discovered a system of analyzing user thought processes when evaluating home service needs— for BOTH homeowners and renters. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595105042541-K0GJIUA8R7T5CD2LVST1/Pyramid.jpg GoodHood I found that by organizing the qualitative data in these three tiers, we could understand how Millennials are evaluating their decisions when it comes to both their home maintenance and improvement needs, and this can apply to both Homeowners and Renters, ebbing and flowing with any circumstance. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595108146315-3QB38U4PHQ5Q1P69DF34/User+Persona.jpg GoodHood Leveraging our research insights we formulated a target persona. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595363732126-ZFR7BJ9X6S331JLOHCNQ/User+Scenario+Map.jpg GoodHood Through this workshop, we discovered an interesting point in Aimee’s scenario. The most productive part of Aimee’s scenario was when she turned to her network (an insight we also found in our research). This workshop allowed us to start ideating solutions. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595107439881-IL3SSIL0LNUPNM7IFQSC/image-asset.jpeg GoodHood https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595550726824-MBWOK1H19QV7C2LR0SP2/Research+Outcomes.jpg GoodHood https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595107413844-ENH2K02MC8N5YUA9915T/Insight+6.jpg GoodHood https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595107390415-SVX86E6XW9JZ3IL9U314/Insight+5.1.jpg GoodHood https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595545975602-T79E2LUMB05LXZHO8KPI/Iteration.jpg GoodHood In the interest of time, we made minor iterations based on the results of Usability Testing. We prioritized the save button from Version 1 to Version 2 because Users found this button difficult to find and misunderstood the placement. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595546510976-TIV7P7J8DAZJN4HD9D6L/Iteration+2.jpg GoodHood We prioritized the search bar from Version 1 to Version 2 for efficiency. We observed that Users' first instinct was to search for a category when asked to find an A/C professional despite the accessibility of A/C option. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595446281536-PYM2XVRJGIXLFA9772B8/Convergence.jpg GoodHood https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595374583980-KJD356GVMY4CYPIWSPLT/image-asset.jpeg GoodHood We eliminated all components that had low user value and feasibility. And prioritized all components that had High user value and high feasibility. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595371904118-86AMVSBWDVOKAWLSF5WT/Concept+A.jpg GoodHood Concept A: inspired by telehealth, this concept allows users to find and immediately connect with local professionals via video chat. Through informative profiles and reviews of Pros, users can make informed decisions. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595372059221-9ELIA62JYCSLZDDOND2Z/Concept+B.jpg GoodHood Concept B: This concept allows users to connect with their friends, family, and neighbors and assess recommendations based on this internal network. Users can find trusted Pros without the tedious process of asking around. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1595372075739-2BKOHJ7M0C1FRWA150MR/Concept+C.jpg GoodHood Concept C: Uses geography to connect with local professionals featuring a map and list views. This concept also features a community element where local users in the neighborhood (zipcode) share home services projects and offer support to others. https://ayeshaather.com/good-tree daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1603911998817-K23UEQ3PCL3XDR7MD611/Main+Logo+BLACK.jpg Good Tree Capital https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1603912333860-7FHV4RF4P9ULCOAIUK6N/Screen+Shot+2020-10-28+at+2.11.06+PM.png Good Tree Capital Before Re-Design. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1603912391202-8B2YODRRAD608DIXA8LA/Good+Tree+Capital-+Design+Assesment.jpg Good Tree Capital After Iteration. https://ayeshaather.com/ux-writing daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605643009877-BUHB3EBYY6HK6SFV88I2/Screen+Shot+2020-11-17+at+1.26.18+PM.png Spotivity: UX Writing https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605642657699-CI094HC6XA41P6T07B12/Screen+Shot+2020-11-17+at+1.50.49+PM.png Spotivity: UX Writing Design Principles: I used these design and brand principles to develop copy that honored each. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605641605151-OK5LL25RCFVXZBK6UU2D/Screen+Shot+2020-06-16+at+12.52.04+AM.png Spotivity: UX Writing homepage https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605643191331-KY7XS4HT8766D7JEMZLM/Screen+Shot+2020-06-16+at+10.20.00+AM.png Spotivity: UX Writing plans page https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605646226082-PMKGM5Q0S3I3GK2IJ73C/image-asset.jpeg Spotivity: UX Writing https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605646712091-N2TFJWUARMDI8O9UGR1Z/image-asset.jpeg Spotivity: UX Writing https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605646910294-J1KJJKOJVW0432KAXMT3/Screen+Shot+2020-11-17+at+1.26.18+PM.png Spotivity: UX Writing https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605647167431-BT9IYEACWH71XM1F6C0U/Screen+Shot+2020-11-17+at+3.05.42+PM.png Spotivity: UX Writing https://ayeshaather.com/spotivity daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606860321885-33XVDI32Z39QI3AM20QS/Mockup+3.jpg Spotivity paper > low-fi > mid-fi https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989089161-0WNPISFJC79Z7R254W7Z/Frame+15.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989219566-9RMNNIIIR2ZM7O5V5PMF/Window+Frame.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989155215-GG2HLISMXPT60FD984KM/Charretes.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606252157474-N1R8CY59X5W1K3L47HOD/Screen+Shot+2020-06-16+at+12.17.12+AM.png Spotivity - In the intial meetings, Our client emphasized focus on this internal Dashboard. After discovery, We would discover a shift from this assumption. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606251384366-BHV2P4SWUTE9Q0ZWYSLB/Frame+6-3.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606251163525-X8XTEGHK83AOD7UIV4IJ/Frame+5-2.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606253859778-AHTE2KJPHKLBQKXJ6K42/Group+49.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606254143846-BAUZM22VNY68J5TWB66A/Group+46.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255038915-NPDFJ13YFPHYCHM5HDCN/Insight.jpg Spotivity 62% of users said that they could not understand what Spotivity could do for them. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255109027-RAR4I6RN1KSSL7MQLYDM/Insight+5.jpg Spotivity 62% of users did not find Spotivity inclusive for their identities. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255064520-6L7K7GHWTZEXNK994H3Z/insight2.jpg Spotivity 100% of users said they struggled with outreach and suggested they would use Spotivity for outreach specifically. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606721243571-67L7PJ95U5ROWTIHGDCH/Screen+Shot+2020-11-30+at+12.46.00+AM.png Spotivity Leveraging Miro, we digested and organized all the data we had collected into concise insights. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606259587984-LY8WP8R1E5VOTMQ9XLOT/Insight+4.1.jpg Spotivity 75% of users found the dashboard already useful and familiar. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606719853226-4PGCJJDDTZ86BLYNK92C/Front+view+of+Macbook+Pro+%28Clay+Dark%29+%28Mockuuups+Studio%29.png Spotivity - Agencies need an organized and digestible way to understand Spotivity’s value proposition during the pre-onboarding experience on the platform so they can better understand how to leverage Spotivity’s tools for their objectives. We shared our insights with the client and aligned on this precise Problem Statement. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855358335-OORG7YWEWKIS9JRO19DM/Design+Principles.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855566286-CFU8IM9V8ZIB7LR3Y2IR/Concept+C.jpg Spotivity Concept c: Step by Step Onboarding This concept amplifies Seamless Guidance by integrating the entire onboarding process through guided navigation. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855545006-O4G8X3YTDSGM78X9918X/Concept+B.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855515927-JIF8QUCAX2CPLB646DV8/Concept+A.jpg Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606856329923-KMQRAM5RQP1M53OOT2T1/Charretes.jpg Spotivity We incorporated these components and merged them through a series of workshops until we achieved the final MVP. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606857243006-FH976K7F5QDXMII0CBS4/Agency+Homepage.jpg Spotivity This was our Agency Homepage Mid-Fi. We prioritized exemplifying a dual sided marketplace, dividing navigation by agency identity and separating pricing. Thus allowing users to understand Spotivity’s Value Prop before they were recommend to buy. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606857366008-PG3PDBZ48SMQM704OBS2/Pricing+Page.jpg Spotivity For the Pricing page Mid- Fi, we included a plan assessment feature to allow users to further understand plans, and find a suitable one for their agency’s goals. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606861243581-HN0S4DLFB4FYFZ5QH3DT/mockup.jpg Spotivity - our designs were implemented in high fidelity. with a 90% increase in engagement and usability. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075629564-E72BOSNW7C305F2QCO3U/image-asset.png Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075657860-MB5ZRV8DDVDNQANC5QMW/image-asset.png Spotivity https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075691054-F7F854UCCJE6FO5QISLX/image-asset.png Spotivity https://ayeshaather.com/spotivity-1 daily 0.75 2021-02-01 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606860321885-33XVDI32Z39QI3AM20QS/Mockup+3.jpg Spotivity (Copy) paper > low-fi > mid-fi https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989219566-9RMNNIIIR2ZM7O5V5PMF/Window+Frame.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989155215-GG2HLISMXPT60FD984KM/Charretes.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989089161-0WNPISFJC79Z7R254W7Z/Frame+15.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606252157474-N1R8CY59X5W1K3L47HOD/Screen+Shot+2020-06-16+at+12.17.12+AM.png Spotivity (Copy) - In the intial meetings, Our client emphasized focus on this internal Dashboard. After discovery, We would discover a shift from this assumption. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606251163525-X8XTEGHK83AOD7UIV4IJ/Frame+5-2.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606251384366-BHV2P4SWUTE9Q0ZWYSLB/Frame+6-3.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606254143846-BAUZM22VNY68J5TWB66A/Group+46.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606253859778-AHTE2KJPHKLBQKXJ6K42/Group+49.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255038915-NPDFJ13YFPHYCHM5HDCN/Insight.jpg Spotivity (Copy) 62% of users said that they could not understand what Spotivity could do for them. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255109027-RAR4I6RN1KSSL7MQLYDM/Insight+5.jpg Spotivity (Copy) 62% of users did not find Spotivity inclusive for their identities. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606259587984-LY8WP8R1E5VOTMQ9XLOT/Insight+4.1.jpg Spotivity (Copy) 75% of users found the dashboard already useful and familiar. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255064520-6L7K7GHWTZEXNK994H3Z/insight2.jpg Spotivity (Copy) 100% of users said they struggled with outreach and suggested they would use Spotivity for outreach specifically. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606721243571-67L7PJ95U5ROWTIHGDCH/Screen+Shot+2020-11-30+at+12.46.00+AM.png Spotivity (Copy) Leveraging Miro, we digested and organized all the data we had collected into concise insights. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606719853226-4PGCJJDDTZ86BLYNK92C/Front+view+of+Macbook+Pro+%28Clay+Dark%29+%28Mockuuups+Studio%29.png Spotivity (Copy) - Agencies need an organized and digestible way to understand Spotivity’s value proposition during the pre-onboarding experience on the platform so they can better understand how to leverage Spotivity’s tools for their objectives. We shared our insights with the client and aligned on this precise Problem Statement. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855358335-OORG7YWEWKIS9JRO19DM/Design+Principles.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855545006-O4G8X3YTDSGM78X9918X/Concept+B.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855515927-JIF8QUCAX2CPLB646DV8/Concept+A.jpg Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855566286-CFU8IM9V8ZIB7LR3Y2IR/Concept+C.jpg Spotivity (Copy) Concept c: Step by Step Onboarding This concept amplifies Seamless Guidance by integrating the entire onboarding process through guided navigation. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606856329923-KMQRAM5RQP1M53OOT2T1/Charretes.jpg Spotivity (Copy) We incorporated these components and merged them through a series of workshops until we achieved the final MVP. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606857243006-FH976K7F5QDXMII0CBS4/Agency+Homepage.jpg Spotivity (Copy) This was our Agency Homepage Mid-Fi. We prioritized exemplifying a dual sided marketplace, dividing navigation by agency identity and separating pricing. Thus allowing users to understand Spotivity’s Value Prop before they were recommend to buy. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606857366008-PG3PDBZ48SMQM704OBS2/Pricing+Page.jpg Spotivity (Copy) For the Pricing page Mid- Fi, we included a plan assessment feature to allow users to further understand plans, and find a suitable one for their agency’s goals. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606861243581-HN0S4DLFB4FYFZ5QH3DT/mockup.jpg Spotivity (Copy) - our designs were implemented in high fidelity. with a 90% increase in engagement and usability. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075629564-E72BOSNW7C305F2QCO3U/image-asset.png Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075657860-MB5ZRV8DDVDNQANC5QMW/image-asset.png Spotivity (Copy) https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075691054-F7F854UCCJE6FO5QISLX/image-asset.png Spotivity (Copy) https://ayeshaather.com/spotivity-2 daily 0.75 2021-02-01 https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606860321885-33XVDI32Z39QI3AM20QS/Mockup+3.jpg Machitia paper > low-fi > mid-fi https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989089161-0WNPISFJC79Z7R254W7Z/Frame+15.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989219566-9RMNNIIIR2ZM7O5V5PMF/Window+Frame.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1605989155215-GG2HLISMXPT60FD984KM/Charretes.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606252157474-N1R8CY59X5W1K3L47HOD/Screen+Shot+2020-06-16+at+12.17.12+AM.png Machitia - In the intial meetings, Our client emphasized focus on this internal Dashboard. After discovery, We would discover a shift from this assumption. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606251163525-X8XTEGHK83AOD7UIV4IJ/Frame+5-2.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606251384366-BHV2P4SWUTE9Q0ZWYSLB/Frame+6-3.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606254143846-BAUZM22VNY68J5TWB66A/Group+46.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606253859778-AHTE2KJPHKLBQKXJ6K42/Group+49.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255038915-NPDFJ13YFPHYCHM5HDCN/Insight.jpg Machitia 62% of users said that they could not understand what Spotivity could do for them. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606259587984-LY8WP8R1E5VOTMQ9XLOT/Insight+4.1.jpg Machitia 75% of users found the dashboard already useful and familiar. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606721243571-67L7PJ95U5ROWTIHGDCH/Screen+Shot+2020-11-30+at+12.46.00+AM.png Machitia Leveraging Miro, we digested and organized all the data we had collected into concise insights. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255109027-RAR4I6RN1KSSL7MQLYDM/Insight+5.jpg Machitia 62% of users did not find Spotivity inclusive for their identities. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606255064520-6L7K7GHWTZEXNK994H3Z/insight2.jpg Machitia 100% of users said they struggled with outreach and suggested they would use Spotivity for outreach specifically. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606719853226-4PGCJJDDTZ86BLYNK92C/Front+view+of+Macbook+Pro+%28Clay+Dark%29+%28Mockuuups+Studio%29.png Machitia - Agencies need an organized and digestible way to understand Spotivity’s value proposition during the pre-onboarding experience on the platform so they can better understand how to leverage Spotivity’s tools for their objectives. We shared our insights with the client and aligned on this precise Problem Statement. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855358335-OORG7YWEWKIS9JRO19DM/Design+Principles.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855566286-CFU8IM9V8ZIB7LR3Y2IR/Concept+C.jpg Machitia Concept c: Step by Step Onboarding This concept amplifies Seamless Guidance by integrating the entire onboarding process through guided navigation. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855515927-JIF8QUCAX2CPLB646DV8/Concept+A.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606855545006-O4G8X3YTDSGM78X9918X/Concept+B.jpg Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606856329923-KMQRAM5RQP1M53OOT2T1/Charretes.jpg Machitia We incorporated these components and merged them through a series of workshops until we achieved the final MVP. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606857243006-FH976K7F5QDXMII0CBS4/Agency+Homepage.jpg Machitia This was our Agency Homepage Mid-Fi. We prioritized exemplifying a dual sided marketplace, dividing navigation by agency identity and separating pricing. Thus allowing users to understand Spotivity’s Value Prop before they were recommend to buy. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606857366008-PG3PDBZ48SMQM704OBS2/Pricing+Page.jpg Machitia For the Pricing page Mid- Fi, we included a plan assessment feature to allow users to further understand plans, and find a suitable one for their agency’s goals. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1606861243581-HN0S4DLFB4FYFZ5QH3DT/mockup.jpg Machitia - our designs were implemented in high fidelity. with a 90% increase in engagement and usability. https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075691054-F7F854UCCJE6FO5QISLX/image-asset.png Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075657860-MB5ZRV8DDVDNQANC5QMW/image-asset.png Machitia https://images.squarespace-cdn.com/content/v1/5ee17ae11d000908e880831c/1608075629564-E72BOSNW7C305F2QCO3U/image-asset.png 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